/* ============================================================
   WEGIFT — agence TikTok Shop
   Noir et blanc. Titres centrés, sections alternées clair / gris /
   noir, cartes à filet fin. Les vidéos du hero restent au naturel.
   ============================================================ */
:root{
  --black:#0a0a0a;
  --black-3:#1f1f1f;
  --ink:#0a0a0a;
  --ink-2:#3a3a3a;
  --ink-3:#6b6b6b;
  --ink-4:#9d9d9d;
  --grey:#8c8c8c;          /* seconde ligne des titres */
  --line:#e6e6e4;
  --line-2:#d6d6d3;
  --bg:#fff;
  --bg-2:#f6f6f5;
  --bg-3:#efefed;
  --nav-h:84px;
  --sans:-apple-system,BlinkMacSystemFont,"SF Pro Display","SF Pro Text","Inter","Segoe UI",Roboto,Helvetica,Arial,sans-serif;
  --ease:cubic-bezier(.16,1,.3,1);
  --pad:clamp(20px,5vw,64px);
  --r:18px;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:90px}
body{margin:0;background:var(--bg);color:var(--ink);font-family:var(--sans);font-size:16.5px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:0;cursor:pointer;padding:0}
::selection{background:var(--black);color:#fff}
:focus-visible{outline:2px solid var(--black);outline-offset:3px;border-radius:6px}
p{margin:0 0 1em}

/* ============================================================
   TYPO
   ============================================================ */
h1,h2,h3,.t-xl{margin:0;font-weight:600;letter-spacing:-.035em;line-height:1.05;text-wrap:balance}
.t-xl{font-size:clamp(2.4rem,5.8vw,4.9rem);letter-spacing:-.048em;line-height:1}
.t-l{font-size:clamp(1.9rem,4vw,3.3rem);letter-spacing:-.042em;line-height:1.06}
.t-m{font-size:clamp(1.3rem,2.1vw,1.7rem);letter-spacing:-.03em;line-height:1.15}
.t-s{font-size:clamp(1.02rem,1.3vw,1.14rem);letter-spacing:-.02em;line-height:1.25;font-weight:600}
.soft{color:var(--grey)}
.lead{font-size:clamp(1rem,1.25vw,1.1rem);line-height:1.62;color:var(--ink-3);max-width:58ch}
.center{text-align:center}
.center .lead{margin-left:auto;margin-right:auto}
.tag{display:inline-flex;align-items:center;gap:8px;font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--ink);padding:7px 14px;border:1px solid var(--line-2);border-radius:999px;background:#fff}
.tag::before{content:"";width:5px;height:5px;border-radius:50%;background:currentColor}
.label{display:flex;align-items:center;gap:8px;font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--ink)}
.label::before{content:"";width:5px;height:5px;border-radius:50%;background:currentColor}

/* ============================================================
   LAYOUT
   ============================================================ */
.wrap{max-width:1200px;margin:0 auto;padding-left:var(--pad);padding-right:var(--pad)}
section{position:relative}
.sec{padding:clamp(80px,11vw,140px) 0}
.grey{background:var(--bg-2)}
.head{text-align:center;max-width:820px;margin:0 auto clamp(40px,5vw,64px)}
.head .tag{margin-bottom:26px}
.head .lead{margin:22px auto 0}
.black{background:var(--black);color:#fff}
.black .tag{background:transparent;color:#fff;border-color:rgba(255,255,255,.22)}
.black .lead{color:rgba(255,255,255,.62)}
.black .soft{color:#7a7a7a}

/* ============================================================
   NAV : logo, barre centrale en pilule, bouton à droite
   ============================================================ */
.nav{position:fixed;top:0;left:0;right:0;z-index:200;height:var(--nav-h);padding:0 var(--pad);display:flex;align-items:center;transition:background .35s,box-shadow .35s}
.nav-in{position:relative;display:flex;align-items:center;justify-content:space-between;width:100%;max-width:1320px;margin:0 auto}
.brand{position:relative;display:block;height:44px;width:92px}
.brand img{position:absolute;left:0;top:0;height:44px;width:auto;transition:opacity .3s}
.brand .dark{opacity:0}
.nav.solid{background:rgba(255,255,255,.92);-webkit-backdrop-filter:blur(14px);backdrop-filter:blur(14px);box-shadow:0 1px 0 var(--line)}
.nav.solid .brand .light{opacity:0}
.nav.solid .brand .dark{opacity:1}
.pillnav{position:absolute;left:50%;transform:translateX(-50%);display:flex;gap:2px;padding:5px;border-radius:999px;background:rgba(10,10,10,.9);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px);box-shadow:0 0 0 1px rgba(255,255,255,.08)}
.pillnav a{font-size:13px;font-weight:500;color:rgba(255,255,255,.7);padding:9px 16px;border-radius:999px;transition:color .25s,background .25s;white-space:nowrap}
.pillnav a:hover{color:#fff}
.pillnav a.on{background:#fff;color:var(--black)}
.nav-cta{display:inline-flex;align-items:center;gap:10px;font-size:12px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;padding:13px 20px;border-radius:999px;background:#fff;color:var(--black);transition:transform .3s var(--ease),background .3s,color .3s}
.nav.solid .nav-cta{background:var(--black);color:#fff}
.nav-cta:hover{transform:scale(1.03)}
.burger{display:none;width:44px;height:44px;border-radius:50%;background:rgba(10,10,10,.9);align-items:center;justify-content:center}
.burger span{display:block;width:18px;height:1.5px;background:#fff;position:relative}
.burger span::before,.burger span::after{content:"";position:absolute;left:0;width:18px;height:1.5px;background:#fff;transition:transform .3s var(--ease)}
.burger span::before{top:-6px}.burger span::after{top:6px}
body.menu-open .burger span{background:transparent}
body.menu-open .burger span::before{transform:translateY(6px) rotate(45deg)}
body.menu-open .burger span::after{transform:translateY(-6px) rotate(-45deg)}
.mobile-menu{position:fixed;inset:0;z-index:190;background:var(--black);color:#fff;display:flex;flex-direction:column;padding:calc(var(--nav-h) + 24px) var(--pad) 40px;overflow-y:auto;transform:translateY(-100%);visibility:hidden;transition:transform .5s var(--ease),visibility .5s}
body.menu-open .mobile-menu{transform:none;visibility:visible}
body.menu-open .nav{background:transparent;box-shadow:none}
body.menu-open .brand .light{opacity:1}
body.menu-open .brand .dark{opacity:0}
.mobile-menu a{font-size:clamp(1.5rem,6vw,2rem);font-weight:600;letter-spacing:-.03em;padding:12px 0;border-bottom:1px solid rgba(255,255,255,.12)}
.mobile-menu .btn{margin-top:30px;align-self:flex-start;border:0;font-size:14px}
@media(min-width:1101px){.mobile-menu{display:none}}

/* ============================================================
   BOUTONS
   ============================================================ */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:17px 30px;border-radius:999px;font-size:14px;font-weight:600;letter-spacing:-.01em;white-space:nowrap;transition:transform .35s var(--ease),background .3s,color .3s,border-color .3s}
.btn:hover{transform:scale(1.03)}
.btn:active{transform:scale(.98)}
.btn-black{background:var(--black);color:#fff}
.btn-black:hover{background:#2a2a2a}
.btn-white{background:#fff;color:var(--black)}
.btn-white:hover{background:#e9e9e9}
.btn-line{border:1px solid var(--line-2);background:#fff;color:var(--black)}
.btn-line:hover{border-color:var(--black)}
.btn-ghost{border:1px solid rgba(255,255,255,.35);color:#fff}
.btn-ghost:hover{border-color:#fff}
.arrow{display:inline-block;transition:transform .35s var(--ease)}
.btn:hover .arrow{transform:translateX(3px)}

/* ============================================================
   HERO : vidéos au naturel sous un voile noir, texte centré
   ============================================================ */
.hero{min-height:100svh;display:flex;align-items:center;justify-content:center;text-align:center;background:#000;color:#fff;overflow:hidden;padding:calc(var(--nav-h) + 40px) 0 90px}
.hero-video{position:absolute;inset:0;overflow:hidden;background:#000}
.hero-video video{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;opacity:0;transition:opacity 1.2s ease}
.hero-video video.on{opacity:1}
.hero-veil{position:absolute;inset:0;pointer-events:none;background:rgba(0,0,0,.5)}
.hero-veil::before{content:"";position:absolute;inset:0 0 auto 0;height:40%;background:linear-gradient(to bottom,rgba(0,0,0,.5),transparent)}
.hero-veil::after{content:"";position:absolute;inset:auto 0 0 0;height:45%;background:linear-gradient(to top,rgba(0,0,0,.6),transparent)}
.hero-grain{position:absolute;inset:0;pointer-events:none;opacity:.05;mix-blend-mode:overlay;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.85' numOctaves='3'/%3E%3C/filter%3E%3Crect width='160' height='160' filter='url(%23n)'/%3E%3C/svg%3E")}
.hero .wrap{position:relative;z-index:2;max-width:1000px}
.hero h1.seo{font-size:11px;font-weight:700;letter-spacing:.2em;text-transform:uppercase;color:rgba(255,255,255,.7);margin-bottom:28px;line-height:1.6}
.hero .t-xl .soft{color:rgba(255,255,255,.55)}
.hero-sub{max-width:56ch;margin:28px auto 0;font-size:clamp(1rem,1.3vw,1.14rem);line-height:1.6;color:rgba(255,255,255,.8)}
.hero-sub b{color:#fff;font-weight:600}
.chips{display:flex;flex-wrap:wrap;justify-content:center;gap:10px;margin-top:30px}
.chips span{font-size:13px;font-weight:500;padding:9px 16px;border-radius:999px;border:1px solid rgba(255,255,255,.22);background:rgba(255,255,255,.06);-webkit-backdrop-filter:blur(6px);backdrop-filter:blur(6px)}
.hero .btn{margin-top:34px}
.hero-note{margin:16px 0 0;font-size:13px;color:rgba(255,255,255,.55)}
.word{display:inline-block;overflow:hidden;vertical-align:top;padding-bottom:.06em}
.word i{display:inline-block;font-style:normal;transform:translateY(105%);transition:transform 1s var(--ease)}
.hero.in .word i{transform:none}
.hero .fade{opacity:0;transform:translateY(12px);transition:opacity .9s var(--ease) .5s,transform .9s var(--ease) .5s}
.hero.in .fade{opacity:1;transform:none}
.scroll-cue{position:absolute;left:50%;bottom:28px;z-index:2;transform:translateX(-50%);width:1px;height:46px;background:rgba(255,255,255,.25);overflow:hidden}
.scroll-cue::after{content:"";position:absolute;left:0;top:-46px;width:1px;height:46px;background:#fff;animation:cue 2.2s var(--ease) infinite}
@keyframes cue{to{top:46px}}

/* bande des catégories */
@keyframes slide{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.band{border-bottom:1px solid var(--line);background:#fff;padding:28px 0;overflow:hidden}
.band p{text-align:center;font-size:11px;font-weight:700;letter-spacing:.18em;text-transform:uppercase;color:var(--ink-4);margin:0 0 18px}
.band-mask{-webkit-mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent);mask-image:linear-gradient(90deg,transparent,#000 12%,#000 88%,transparent)}
.band-in{display:flex;width:max-content;animation:slide 45s linear infinite}
.band-in span{padding:0 34px;font-size:clamp(1.05rem,1.6vw,1.35rem);font-weight:600;letter-spacing:-.03em;color:var(--ink-2);white-space:nowrap;display:flex;align-items:center;gap:68px}
.band-in span::after{content:"";width:4px;height:4px;border-radius:50%;background:var(--ink-4)}

/* ============================================================
   REVEAL
   ============================================================ */
.rv{opacity:0;transform:translateY(22px);transition:opacity .9s var(--ease),transform .9s var(--ease)}
.rv.in{opacity:1;transform:none}
.d1{transition-delay:.08s}.d2{transition-delay:.16s}.d3{transition-delay:.24s}.d4{transition-delay:.32s}

/* ============================================================
   MÉCANIQUE : parcours en six étapes, une à la fois
   ============================================================ */
.stepper{max-width:720px;margin:0 auto}
.stepper-top{display:flex;justify-content:space-between;font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-3);margin-bottom:12px}
.stepper-top b{color:var(--ink);letter-spacing:.04em;font-variant-numeric:tabular-nums}
.progress{height:2px;background:var(--line);border-radius:2px;overflow:hidden}
.progress i{display:block;height:100%;width:16.66%;background:var(--black);transition:width .6s var(--ease)}
.step-card{position:relative;margin-top:28px;background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:clamp(34px,5vw,56px) clamp(24px,5vw,64px);text-align:center;min-height:250px;display:grid;place-items:center;overflow:hidden}
.step{display:none}
.step.on{display:block;animation:stepIn .5s var(--ease)}
@keyframes stepIn{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}
.step .who{display:inline-block;font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-3);margin-bottom:16px}
.step h3{margin-bottom:12px}
.step p{margin:0 auto;max-width:46ch;color:var(--ink-3);font-size:15.5px;line-height:1.6}
.step-card .n{position:absolute;top:16px;right:24px;font-size:clamp(3.4rem,7vw,5rem);font-weight:600;letter-spacing:-.06em;line-height:1;color:var(--bg-3);font-variant-numeric:tabular-nums}
.stepper-nav{display:flex;align-items:center;justify-content:space-between;margin-top:22px}
.stepper-nav .btn{padding:13px 20px;font-size:13.5px}
.btn[disabled]{opacity:.35;pointer-events:none}
.dots{display:flex;gap:6px}
.dots button{width:7px;height:7px;border-radius:99px;background:var(--line-2);transition:width .4s var(--ease),background .3s}
.dots button.on{width:22px;background:var(--black)}

/* ============================================================
   VIDÉOS : rail sur fond noir
   ============================================================ */
.reel{display:grid;grid-template-columns:repeat(4,1fr);gap:clamp(12px,1.5vw,20px)}
.vid{position:relative;display:block;width:100%;aspect-ratio:9/16;border-radius:var(--r);overflow:hidden;background:var(--black-3);text-align:left;transition:transform .5s var(--ease)}
.vid:hover{transform:translateY(-6px)}
.vid img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .8s var(--ease)}
.vid:hover img{transform:scale(1.035)}
.vid::after{content:"";position:absolute;inset:50% 0 0 0;background:linear-gradient(transparent,rgba(0,0,0,.9))}
.vid .play{position:absolute;z-index:2;top:50%;left:50%;width:58px;height:58px;margin:-29px 0 0 -29px;border-radius:50%;background:#fff;display:grid;place-items:center;transition:transform .4s var(--ease)}
.vid .play::before{content:"";margin-left:4px;border-left:14px solid var(--black);border-top:9px solid transparent;border-bottom:9px solid transparent}
.vid:hover .play{transform:scale(1.08)}
.vid .cap{position:absolute;z-index:2;left:14px;bottom:14px;right:14px;display:flex;justify-content:space-between;align-items:center;gap:8px;color:#fff}
.vid .cap b{font-size:12.5px;font-weight:600;padding:7px 12px;border-radius:999px;background:rgba(0,0,0,.55);-webkit-backdrop-filter:blur(6px);backdrop-filter:blur(6px);border:1px solid rgba(255,255,255,.14)}
.vid .cap span{font-size:12px;color:rgba(255,255,255,.7)}
.reel-note{text-align:center;margin:26px auto 0;font-size:13px;color:#7a7a7a;max-width:70ch}
.video-stats{display:grid;grid-template-columns:repeat(3,1fr);margin-top:clamp(40px,5vw,64px);border-top:1px solid rgba(255,255,255,.12)}
.video-stats div{padding:26px 24px 0;text-align:center}
.video-stats div+div{border-left:1px solid rgba(255,255,255,.12)}
.video-stats b{display:block;font-size:clamp(1.6rem,3vw,2.4rem);font-weight:600;letter-spacing:-.04em;margin-bottom:6px}
.video-stats span{font-size:14px;color:rgba(255,255,255,.58)}

/* lecteur TikTok */
.modal{position:fixed;inset:0;z-index:400;display:grid;place-items:center;padding:20px;background:rgba(0,0,0,.86);-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);opacity:0;visibility:hidden;transition:opacity .35s,visibility .35s}
.modal.open{opacity:1;visibility:visible}
.modal-box{position:relative;width:min(380px,92vw);aspect-ratio:9/16;max-height:82vh}
.modal-box .frame{width:100%;height:100%;border-radius:20px;overflow:hidden;background:#000}
.modal-box iframe{width:100%;height:100%;border:0;display:block}
.modal-close{position:absolute;top:-52px;right:0;width:40px;height:40px;border-radius:50%;background:rgba(255,255,255,.14);color:#fff;display:grid;place-items:center;font-size:22px}
.modal-link{position:absolute;left:0;right:0;bottom:-38px;margin:0;text-align:center;font-size:13px;color:rgba(255,255,255,.7)}
.modal-link a{border-bottom:1px solid rgba(255,255,255,.3)}

/* ============================================================
   CARTES : diagnostic, paradigme, chiffres
   ============================================================ */
.grid-2{display:grid;grid-template-columns:1fr 1fr;gap:16px}
.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.card{position:relative;background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:clamp(24px,2.6vw,34px);overflow:hidden;transition:border-color .35s}
.card:hover{border-color:var(--line-2)}
.card .n{position:absolute;top:16px;right:22px;font-size:clamp(2.6rem,4vw,3.4rem);font-weight:600;letter-spacing:-.06em;line-height:1;color:var(--bg-3);font-variant-numeric:tabular-nums}
.card h3{margin:0 0 10px;padding-right:60px}
.card p{margin:0;color:var(--ink-3);font-size:15px;line-height:1.6}
.card .ico{width:40px;height:40px;border-radius:10px;background:var(--black);display:grid;place-items:center;margin-bottom:22px}
.card .ico svg{width:20px;height:20px;stroke:#fff;fill:none;stroke-width:1.6;stroke-linecap:round;stroke-linejoin:round}
.sub-title{font-size:clamp(1.2rem,2vw,1.55rem);font-weight:600;letter-spacing:-.03em;margin:14px 0 clamp(26px,3vw,36px);max-width:36ch;line-height:1.2}
.block-gap{margin-top:clamp(70px,9vw,120px)}
.pivot{margin-top:clamp(28px,3vw,40px);border-radius:24px;background:var(--black);color:#fff;text-align:center;padding:clamp(56px,8vw,100px) clamp(24px,6vw,90px);position:relative;overflow:hidden}
.pivot::before{content:"";position:absolute;left:50%;top:0;transform:translateX(-50%);width:60%;height:1px;background:linear-gradient(90deg,transparent,rgba(255,255,255,.6),transparent)}
.pivot::after{content:"";position:absolute;left:50%;top:-160px;transform:translateX(-50%);width:520px;height:260px;border-radius:50%;background:radial-gradient(closest-side,rgba(255,255,255,.14),transparent)}
.pivot>*{position:relative;z-index:1}
.pivot .label{justify-content:center;color:#fff;margin-bottom:24px}
.pivot h2 .soft{color:#8a8a8a}
.pivot p{max-width:56ch;margin:22px auto 0;color:rgba(255,255,255,.62)}
.stat{background:var(--bg-2);border:1px solid var(--line);border-radius:var(--r);padding:clamp(26px,2.8vw,36px);min-height:250px;display:flex;flex-direction:column}
.stat .label{color:var(--ink-3);margin-bottom:auto}
.stat b{display:block;font-size:clamp(2.6rem,5vw,4rem);font-weight:600;letter-spacing:-.06em;line-height:1;margin:34px 0 14px;font-variant-numeric:tabular-nums}
.stat p{margin:0;color:var(--ink-3);font-size:15px;line-height:1.55}
.src{font-size:12.5px;color:var(--ink-4);margin:18px 0 0;text-align:center}

/* ============================================================
   MÉTHODE V.E.N.T.E.
   ============================================================ */
.letters{display:flex;justify-content:center;gap:10px;margin:0 auto;max-width:640px}
.letter{flex:1;min-width:0;padding:16px 6px 14px;border-radius:14px;border:1px solid var(--line);background:#fff;text-align:center;transition:background .35s,color .35s,border-color .35s,transform .4s var(--ease)}
.letter:hover{border-color:var(--line-2);transform:translateY(-2px)}
.letter b{display:block;font-size:1.7rem;font-weight:600;letter-spacing:-.04em;line-height:1}
.letter span{display:block;margin-top:6px;font-size:12px;color:var(--ink-3)}
.letter[aria-selected="true"]{background:var(--black);color:#fff;border-color:var(--black)}
.letter[aria-selected="true"] span{color:rgba(255,255,255,.7)}
.letters-line{max-width:640px;height:1px;background:var(--line);margin:18px auto 0;position:relative}
.letters-line i{position:absolute;left:0;top:-.5px;height:2px;width:20%;background:var(--black);transition:left .5s var(--ease)}
.phase{margin-top:clamp(30px,4vw,44px)}
.phase[hidden]{display:none}
.phase.anim{animation:stepIn .55s var(--ease)}
.phase-head{display:grid;grid-template-columns:auto 1fr auto;gap:18px;align-items:center;background:var(--bg-2);border:1px solid var(--line);border-radius:var(--r);padding:clamp(20px,2.4vw,28px) clamp(22px,2.8vw,34px)}
.phase-head .big{width:54px;height:54px;border-radius:14px;background:var(--black);color:#fff;display:grid;place-items:center;font-size:1.6rem;font-weight:600;letter-spacing:-.04em}
.phase-head h3{margin-bottom:4px}
.phase-head p{margin:0;color:var(--ink-3);font-size:15px}
.phase-head .when{font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);white-space:nowrap}
.phase .grid-3{margin-top:12px}
.phase .card h3{padding-right:0;font-size:1.02rem;letter-spacing:-.02em}
.impact{margin-top:12px;border-radius:var(--r);background:var(--bg-2);border:1px solid var(--line);padding:18px clamp(22px,2.8vw,34px);display:flex;gap:18px;align-items:baseline;flex-wrap:wrap}
.impact .label{color:var(--ink-3)}
.impact p{margin:0;font-weight:600;letter-spacing:-.015em}
.center-cta{text-align:center;margin-top:clamp(34px,4vw,48px)}

/* citation */
.statement{text-align:center;max-width:980px;margin:0 auto}
.statement .t-l{line-height:1.14}

/* ============================================================
   L'ACCOMPAGNEMENT (carte noire, sans prix)
   ============================================================ */
.system{max-width:880px;margin:0 auto;border-radius:26px;background:var(--black);color:#fff;padding:clamp(30px,4.4vw,56px);position:relative;overflow:hidden;box-shadow:0 40px 80px -40px rgba(0,0,0,.45)}
.system::after{content:"";position:absolute;right:-120px;top:-160px;width:420px;height:420px;border-radius:50%;background:radial-gradient(closest-side,rgba(255,255,255,.09),transparent);pointer-events:none}
.system .tag{background:transparent;color:#fff;border-color:rgba(255,255,255,.22)}
.system h2{margin:24px 0 10px}
.system .sub{color:rgba(255,255,255,.6);margin:0}
.bespoke{margin:28px 0 30px;display:flex;align-items:center;justify-content:space-between;gap:10px 16px;flex-wrap:wrap;padding:18px 22px;border-radius:14px;border:1px solid rgba(255,255,255,.14);background:rgba(255,255,255,.04)}
.bespoke b{font-size:15px;font-weight:600}
.bespoke span{font-size:13.5px;color:rgba(255,255,255,.6)}
.system .label{color:rgba(255,255,255,.55)}
.incl{list-style:none;margin:16px 0 0;padding:0;display:grid;grid-template-columns:1fr 1fr;column-gap:40px}
.incl li{position:relative;padding:15px 0 15px 36px;border-bottom:1px solid rgba(255,255,255,.1);font-size:15px}
.incl li::before{content:"";position:absolute;left:0;top:14px;width:22px;height:22px;border-radius:50%;background:rgba(255,255,255,.1)}
.incl li::after{content:"";position:absolute;left:7.5px;top:20.5px;width:7px;height:4px;border-left:1.6px solid #fff;border-bottom:1.6px solid #fff;transform:rotate(-45deg)}
.system-foot{display:flex;align-items:center;gap:14px 22px;flex-wrap:wrap;margin-top:34px}
.system-foot small{color:rgba(255,255,255,.5);font-size:13px}
.cond{max-width:880px;margin:14px auto 0;background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:26px clamp(22px,3vw,36px)}
.cond .label{justify-content:center;color:var(--ink-3);margin-bottom:22px}
.cond-row{display:grid;grid-template-columns:repeat(3,1fr)}
.cond-row div{padding:0 22px;text-align:center}
.cond-row div+div{border-left:1px solid var(--line)}
.cond-row small{display:block;font-size:11px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-4);margin-bottom:6px}
.cond-row b{font-size:15.5px;font-weight:600;letter-spacing:-.015em}

/* ============================================================
   CAS CONCRETS
   ============================================================ */
.case{display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:clamp(24px,2.6vw,32px)}
.case-top{display:flex;align-items:center;gap:10px;flex-wrap:wrap;margin-bottom:22px}
.case-top b{font-size:16px;font-weight:600;letter-spacing:-.02em}
.case-top span{font-size:11.5px;color:var(--ink-3);padding:4px 10px;border-radius:999px;background:var(--bg-2);border:1px solid var(--line)}
.case .res{font-size:clamp(1.5rem,2.4vw,1.95rem);font-weight:600;letter-spacing:-.045em;line-height:1.1;margin:0 0 14px}
.case p.desc{color:var(--ink-3);font-size:15px;line-height:1.6;margin:0 0 22px}
.case .kpis{display:grid;grid-template-columns:1fr 1fr;gap:10px;margin-bottom:22px}
.case .kpis div{background:var(--bg-2);border-radius:12px;padding:14px}
.case .kpis b{display:block;font-size:1.25rem;font-weight:600;letter-spacing:-.04em;font-variant-numeric:tabular-nums}
.case .kpis span{font-size:12.5px;color:var(--ink-3);line-height:1.35;display:block;margin-top:2px}
.case .imp{margin-top:auto;padding-top:18px;border-top:1px solid var(--line)}
.case .imp .label{color:var(--ink-3);margin-bottom:8px;font-size:10.5px}
.case .imp p{margin:0;font-size:14.5px;font-weight:600;letter-spacing:-.015em}
.case .imp a{display:inline-block;margin-top:12px;font-size:13.5px;font-weight:600;border-bottom:1px solid var(--line-2);padding-bottom:1px}
.case .imp a:hover{border-color:var(--black)}
.todo{background:#fff4c2;border-radius:4px;padding:0 5px}
.cases-note{text-align:center;margin:22px auto 0;font-size:13px;color:var(--ink-4);max-width:78ch}

/* ============================================================
   BLOC FINAL
   ============================================================ */
.cta-block{border-radius:28px;background:var(--black);color:#fff;text-align:center;padding:clamp(56px,8vw,100px) clamp(22px,6vw,90px);position:relative;overflow:hidden}
.cta-block::before{content:"";position:absolute;left:50%;top:-220px;transform:translateX(-50%);width:760px;height:420px;border-radius:50%;background:radial-gradient(closest-side,rgba(255,255,255,.13),transparent)}
.cta-block>*{position:relative}
.cta-block .tag{background:transparent;color:#fff;border-color:rgba(255,255,255,.22);margin-bottom:26px}
.cta-block .t-l .soft{color:#8a8a8a}
.cta-block p.lead{color:rgba(255,255,255,.62);margin:22px auto 0}
.cta-actions{display:flex;justify-content:center;gap:12px;flex-wrap:wrap;margin-top:34px}
.contact-line{display:flex;justify-content:center;gap:12px clamp(18px,4vw,48px);flex-wrap:wrap;margin-top:40px;padding-top:28px;border-top:1px solid rgba(255,255,255,.12);font-size:14.5px;color:rgba(255,255,255,.62)}
.contact-line a{color:#fff;font-weight:600;border-bottom:1px solid rgba(255,255,255,.25)}
.contact-line a:hover{border-color:#fff}

/* ============================================================
   FAQ
   ============================================================ */
.faq{max-width:780px;margin:0 auto;display:flex;flex-direction:column;gap:10px}
.faq details{background:#fff;border:1px solid var(--line);border-radius:14px;transition:border-color .3s}
.faq details[open]{border-color:var(--line-2)}
.faq summary{list-style:none;cursor:pointer;padding:20px 22px;display:flex;justify-content:space-between;align-items:center;gap:20px;font-size:15.5px;font-weight:600;letter-spacing:-.015em}
.faq summary::-webkit-details-marker{display:none}
.faq .plus{flex:none;width:28px;height:28px;border-radius:50%;background:var(--bg-2);position:relative;transition:background .3s}
.faq .plus::before,.faq .plus::after{content:"";position:absolute;left:50%;top:50%;width:11px;height:1.5px;background:var(--black);transform:translate(-50%,-50%);transition:transform .35s var(--ease)}
.faq .plus::after{transform:translate(-50%,-50%) rotate(90deg)}
.faq details[open] .plus{background:var(--black)}
.faq details[open] .plus::before,.faq details[open] .plus::after{background:#fff}
.faq details[open] .plus::after{transform:translate(-50%,-50%) rotate(0)}
.faq .answer{padding:0 22px 22px;color:var(--ink-3);font-size:15px;line-height:1.65;max-width:66ch}

/* ============================================================
   FOOTER
   ============================================================ */
.foot{background:var(--bg-2);padding:clamp(50px,6vw,80px) 0 28px;border-top:1px solid var(--line)}
.foot-top{display:grid;grid-template-columns:1.6fr 1fr 1fr;gap:40px}
.foot-top img{height:44px;width:auto;margin-bottom:16px}
.foot-top p{color:var(--ink-3);font-size:14px;max-width:34ch;margin:0}
.foot-col b{display:block;font-size:12px;font-weight:600;margin-bottom:16px}
.foot-col a{display:block;font-size:14.5px;color:var(--ink-2);padding:5px 0}
.foot-col a:hover{color:var(--black)}
.foot-bottom{margin-top:44px;padding-top:22px;border-top:1px solid var(--black);display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap;font-size:12.5px;color:var(--ink-3)}
.foot-bottom p{margin:0;max-width:80ch}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media(max-width:1100px){
  .pillnav,.nav-cta{display:none}
  .burger{display:flex}
  .reel{grid-template-columns:repeat(2,1fr);max-width:620px;margin:0 auto}
}
@media(max-width:900px){
  :root{--nav-h:72px}
  .grid-3,.grid-2{grid-template-columns:1fr}
  .stat{min-height:0}
  .incl{grid-template-columns:1fr}
  .phase-head{grid-template-columns:auto 1fr}
  .phase-head .when{grid-column:1 / -1}
  .foot-top{grid-template-columns:1fr 1fr}
  .foot-top>div:first-child{grid-column:1 / -1}
}
@media(max-width:640px){
  body{font-size:16px}
  .brand,.brand img{height:36px}
  .brand{width:76px}
  .video-stats{grid-template-columns:1fr}
  .video-stats div+div{border-left:0;border-top:1px solid rgba(255,255,255,.12)}
  .video-stats div{padding:20px 0}
  .reel{gap:10px}
  .vid .cap span{display:none}
  .cond-row{grid-template-columns:1fr;gap:16px}
  .cond-row div+div{border-left:0;border-top:1px solid var(--line);padding-top:16px}
  .letters{gap:6px}
  .letter b{font-size:1.35rem}
  .letter span{font-size:10px}
  .stepper-nav .btn .txt{display:none}
  .hero .btn,.cta-actions .btn{width:100%}
  .case .kpis{grid-template-columns:1fr}
}
@media(prefers-reduced-motion:reduce){
  *{animation-duration:.001ms!important;animation-iteration-count:1!important;transition-duration:.001ms!important}
  html{scroll-behavior:auto}
}

/* seconde ligne des titres en gris, sur sa propre ligne */
.head h2 .soft,.pivot h2 .soft,.cta-block h2 .soft,.hero .t-xl .soft{display:block}
.incl li::after{top:21px;left:7.7px}

/* v3 : rail de trois vidéos, chiffre en toutes lettres */
.reel-3{grid-template-columns:repeat(3,1fr);max-width:860px;margin:0 auto}
.stat b.word-stat{font-size:clamp(2rem,3.6vw,2.9rem);letter-spacing:-.05em}
.hero .chips{margin-top:34px}
@media(max-width:1100px){.reel-3{grid-template-columns:repeat(3,1fr);max-width:860px}}
@media(max-width:640px){.reel-3{gap:8px}.reel-3 .vid .play{width:44px;height:44px;margin:-22px 0 0 -22px}}
.stat b{white-space:nowrap;font-size:clamp(2.2rem,4vw,3.4rem)}
.stat b.word-stat{font-size:clamp(2.2rem,4vw,3.4rem)}

/* carrousel des créateurs : pleine largeur, glissable */
.slider{margin-top:clamp(10px,2vw,20px);overflow-x:auto;overflow-y:hidden;scrollbar-width:none;cursor:grab;
  -webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);
  user-select:none;-webkit-user-select:none;touch-action:pan-x pan-y}
.slider::-webkit-scrollbar{display:none}
.slider.grabbing{cursor:grabbing}
.slider.grabbing .vid{pointer-events:none}
.slider-track{display:flex;gap:clamp(12px,1.4vw,18px);width:max-content;padding:10px 0 14px}
.slider .vid{flex:none;width:clamp(190px,19vw,250px);aspect-ratio:720/1345}
.slider .vid img{-webkit-user-drag:none}
.slider .vid:hover{transform:translateY(-6px)}

/* v4 : landing page */
.screens{display:grid;grid-template-columns:repeat(3,1fr);gap:clamp(16px,2.4vw,36px);max-width:1040px;margin:0 auto}
.screen{display:flex;flex-direction:column;gap:14px;text-align:center}
.screen img{width:100%;aspect-ratio:600/1300;object-fit:cover;border-radius:28px;box-shadow:0 30px 60px -30px rgba(0,0,0,.35);background:#fff}
.screen b{font-size:17px;letter-spacing:-.02em}
.screen span{font-size:14.5px;color:var(--ink-3);line-height:1.5}
.shop-tab{max-width:1040px;margin:clamp(28px,3vw,40px) auto 0;text-align:center;color:var(--ink-3);font-size:15.5px}
.shop-tab b{color:var(--ink)}
.grid-4{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
.step-n{display:block;font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3);margin-bottom:18px}
.compare{max-width:1000px;margin:0 auto;border:1px solid var(--line);border-radius:var(--r);overflow:hidden;background:#fff}
.compare-row{display:grid;grid-template-columns:.8fr 1fr 1.2fr}
.compare-row>div{padding:20px 24px;font-size:15.5px;line-height:1.5;border-top:1px solid var(--line)}
.compare-row:first-child>div{border-top:0;font-size:12px;font-weight:700;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3)}
.compare-row>div:first-child{font-weight:600}
.compare-row>div:nth-child(2){color:var(--ink-3)}
.compare-row>div:last-child{background:var(--black);color:#fff;font-weight:500;border-top-color:rgba(255,255,255,.12)}
.compare-row:first-child>div:last-child{color:#fff}
@media(max-width:900px){.screens{grid-template-columns:1fr;max-width:340px}.grid-4{grid-template-columns:1fr 1fr}}
@media(max-width:640px){.grid-4{grid-template-columns:1fr}.compare-row{grid-template-columns:1fr}.compare-row>div:first-child{background:var(--bg-2)}.compare-row:first-child{display:none}}
.grid-4 .card h3,.grid-2 .card h3{padding-right:0}

/* hero : trois polices Google Fonts, comme la référence
   Oswald (surtitre) · Roboto Condensed (titre) · Montserrat (phrase et bouton) */
.hero h1.seo{font-family:'Oswald',sans-serif;font-weight:500;font-size:clamp(14px,1.15vw,17px);letter-spacing:.12em;text-transform:uppercase;line-height:1.4;color:#fff;margin-bottom:22px}
.hero .t-xl{font-family:'Roboto Condensed',sans-serif;font-weight:700;text-transform:uppercase;font-size:clamp(2.4rem,4.6vw,4.4rem);line-height:1.02;letter-spacing:-.01em;color:#fff;max-width:1180px;margin:0 auto}
.hero .word{padding-bottom:0}
.hero-sub{font-family:'Montserrat',sans-serif;font-weight:500;font-size:clamp(.95rem,1.15vw,1.08rem);letter-spacing:0;line-height:1.6;color:#fff;margin-top:48px}
.hero .btn{font-family:'Montserrat',sans-serif;font-weight:600;font-size:16px;letter-spacing:0;padding:18px 34px}

/* ============================================================
   v5 : site multi-pages (accueil, TikTok Shop, seeding, hôtels)
   ============================================================ */
.nav-in .pillnav a{padding:9px 15px}

/* listes cochées */
.ticks{list-style:none;margin:0;padding:0}
.ticks li{position:relative;padding:11px 0 11px 30px;border-top:1px solid var(--line);font-size:15px;line-height:1.5;color:var(--ink-2)}
.ticks li:first-child{border-top:0}
.ticks li::before{content:"";position:absolute;left:0;top:14px;width:18px;height:18px;border-radius:50%;background:var(--black)}
.ticks li::after{content:"";position:absolute;left:5.5px;top:19.5px;width:7px;height:3.5px;border-left:1.5px solid #fff;border-bottom:1.5px solid #fff;transform:rotate(-45deg)}
.list-card h3{margin-bottom:14px}
.card-dark{background:var(--black);border-color:var(--black);color:#fff}
.card-dark:hover{border-color:var(--black)}
.card-dark p{color:rgba(255,255,255,.66)}
.card-dark .ticks li{color:rgba(255,255,255,.8);border-color:rgba(255,255,255,.12)}
.card-dark .ticks li::before{background:rgba(255,255,255,.14)}
.card-dark .ticks li::after{border-color:rgba(255,255,255,.55);width:8px;left:5px;transform:rotate(-45deg)}
.promise .label{color:rgba(255,255,255,.55);margin-bottom:12px}
.promise p{margin:0 0 30px;font-size:15.5px}
.promise p:last-child{margin-bottom:0}
.promise .promise-yes{color:#fff;font-size:clamp(1.1rem,1.6vw,1.3rem);font-weight:600;letter-spacing:-.02em;line-height:1.35}

/* accueil : les trois expertises */
.poles{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}
.pole{position:relative;display:flex;flex-direction:column;background:#fff;border:1px solid var(--line);border-radius:22px;padding:clamp(26px,2.8vw,38px);transition:transform .5s var(--ease),border-color .3s,box-shadow .5s var(--ease)}
.pole:hover{transform:translateY(-6px);border-color:var(--line-2);box-shadow:0 30px 60px -36px rgba(0,0,0,.35)}
.pole-n{position:absolute;top:22px;right:28px;font-size:3.2rem;font-weight:600;letter-spacing:-.06em;line-height:1;color:var(--bg-3)}
.pole-verb{font-size:11px;font-weight:700;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-3);margin-bottom:54px}
.pole h3{margin-bottom:12px}
.pole>p{color:var(--ink-3);font-size:15px;margin:0 0 22px}
.pole .ticks{margin-bottom:28px}
.pole-more{margin-top:auto;display:inline-flex;align-items:center;gap:10px;align-self:flex-start;font-size:14px;font-weight:600;padding:13px 20px;border-radius:999px;background:var(--black);color:#fff}
.pole:hover .arrow{transform:translateX(3px)}
.pole-dark{background:var(--black);border-color:var(--black);color:#fff}
.pole-dark:hover{border-color:var(--black)}
.pole-dark .pole-n{color:#222}
.pole-dark .pole-verb{color:rgba(255,255,255,.55)}
.pole-dark>p{color:rgba(255,255,255,.66)}
.pole-dark .ticks li{color:rgba(255,255,255,.82);border-color:rgba(255,255,255,.12)}
.pole-dark .ticks li::before{background:#fff}
.pole-dark .ticks li::after{border-color:var(--black)}
.pole-dark .pole-more{background:#fff;color:var(--black)}

/* accueil : découvrir, adopter, vendre */
.flow{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border-top:1px solid rgba(255,255,255,.14)}
.flow-step{position:relative;padding:34px clamp(18px,2.4vw,34px) 0}
.flow-step+.flow-step{border-left:1px solid rgba(255,255,255,.14)}
.flow-step::before{content:"";position:absolute;top:-4px;left:clamp(18px,2.4vw,34px);width:7px;height:7px;border-radius:50%;background:#fff}
.flow-n{display:block;font-size:clamp(2.6rem,4vw,3.4rem);font-weight:600;letter-spacing:-.06em;line-height:1;color:#2a2a2a;margin-bottom:22px}
.flow-step h3{margin-bottom:10px}
.flow-step p{color:rgba(255,255,255,.62);font-size:15px;margin:0 0 18px}
.flow-step small{display:inline-block;font-size:12px;color:rgba(255,255,255,.8);padding:6px 12px;border-radius:999px;border:1px solid rgba(255,255,255,.18)}

/* seeding : L'Ascension, sept paliers en escalier */
.ladder{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(7,1fr);gap:10px;align-items:end}
.rung{display:flex;flex-direction:column;justify-content:flex-end}
.rung-txt{padding:0 4px 16px}
.rung-p{display:inline-block;font-size:11px;font-weight:700;letter-spacing:.12em;color:rgba(255,255,255,.55);margin-bottom:10px}
.rung h3{margin-bottom:6px;font-size:1rem}
.rung p{margin:0;font-size:13.5px;line-height:1.45;color:rgba(255,255,255,.58)}
.rung-bar{display:block;height:calc(26px + var(--i) * 34px);border-radius:12px 12px 4px 4px;background:linear-gradient(to top,rgba(255,255,255,.06),rgba(255,255,255,calc(.1 + var(--i) * .07)));border-top:2px solid #fff}
.rung:last-child .rung-bar{background:#fff}
.ladder-note{text-align:center;margin:clamp(34px,4vw,50px) auto 0;max-width:60ch;font-size:clamp(1.05rem,1.5vw,1.25rem);font-weight:600;letter-spacing:-.02em;line-height:1.4}
.ladder-note span{display:block;color:#7a7a7a}

/* méthode en onglets : largeur de l'indicateur selon le nombre d'onglets */
.tabs-group .letters-line i{width:calc(100% / var(--n,5))}

@media(max-width:1100px){
  .ladder{grid-template-columns:1fr;gap:0;max-width:620px;margin:0 auto}
  .rung{flex-direction:row-reverse;align-items:stretch;gap:18px;border-top:1px solid rgba(255,255,255,.12)}
  .rung-txt{flex:1;padding:18px 0}
  .rung-bar{height:auto;width:calc(10px + var(--i) * 10px);flex:none;border-radius:0 6px 6px 0;border-top:0;border-left:2px solid #fff;margin:10px 0}
  .poles{grid-template-columns:1fr;max-width:640px;margin:0 auto}
  .pole-verb{margin-bottom:30px}
}
@media(max-width:900px){
  .flow{grid-template-columns:1fr;border-top:0}
  .flow-step{border-top:1px solid rgba(255,255,255,.14);padding-bottom:30px}
  .flow-step+.flow-step{border-left:0}
}